Vivere la Toscana Philosophy

Today the merchandising has become the crucial factor for the agricultural, handicraft and the food productions that deal with the local traditions. The land promotion through products of excellence needs to widen its action, both for sale, and for communication. The use of technology (web marketing, e- commerce) fosters the transversal promotion of all the aspects of a land and increases the competition of the land space.

In order to get these results, “Vivere la Toscana” aims at:

• Selecting the items of Tuscany with the best quality/ price ratio;
• Communicating in an innovative way through the web marketing and the design;
• Using the power of the e-commerce, in order to create sales points or distributors abroad.

THE PECULIARITIES OF THE TUSCAN PRODUCTS

Today, Tuscany has 43 typical products (29 PDO and 19 PGI), 153 of them are  in Italy and 706 in Europe; 19 out of 43 are still known and 24 are waiting for receiving the legal framework. Wine, oil, cheeses, cold cuts, truffle, honey and sauces are only some of the typical products of Tuscany.

The pleasures of the good food has always been relevant in the Tuscan gastronomy, whose main ingredients are the simplicity, the unique flavours and the use of natural products from natural tillage and by respecting the environment. The ancient art of gastronomy, made up of an alchemy of scents, tastes and smells, the delicate stages of transformation and the techniques of items conservation, give birth to the excellence products.

“Vivere la Toscana” aims at promoting the typical local production, by enhancing also the environment context where it takes place, by paying attention on the safeguard and the defence of the land, both for the short supply chain and for short circuit. The relationship between the farm producers and the final users (salesmen, restaurateurs, hoteliers and consumers) is more direct and the added value is fairly divided among all the persons involved.

HANDICRAFT

The ancient professions represent the real identity of a land. An ideal travel across the time shows us little worlds of vivid busyness: backstreets, roads  and little squares host the little craftsmen workshops that join the daily life with their sounds. What was once the daily life, today is a cultural patrimony. And today, like yesterday, the homemade activities are an integral part of a quick and working community that maintains and keeps the popular traditions.

A visit in the Tuscan borgo is discover of the workshops, where young and old craftsmen, supported by their passion, create their works.

“Vivere la Toscana” wants to spread the Tuscan handmade tradition, from the textile sector to the production of shoes, from the gold work to the cosmetic, to all the other sectors that create unique and high quality items, by spreading all over the world the Made in Italy value.

Title

The Philosophy of “Vivere la Toscana”

Description

Promotion and valorisation of the Tuscan land by selling online a selection of excellent handmade and wine and food products.